The Private Brand Niche

From The Deeply Graphic Designcast - DGDC Graphic Designers Nick Longo and Mikelle Morrison

Long gone are the days of plain white packaging with bold black lettering. Nope, these ain’t your grandpa’s generics. Welcome to the era of “private brands.” When you shop, I’m sure you notice the proliferation of store brands in just about every category. And you may also notice that they look less like store brands […]