How AI Augments Human Creativity at Scale: The WPP Blueprint

Learn how AI agents are reshaping enterprise decision-making, AI governance, and brand creativity. Daniel Hulme, Chief AI Officer at WPP & CEO of Satalia/Conscium, explains how AI agents, decision intelligence, and his concept of “brand brains” (AI systems designed to create brand-specific, production-grade content) are changing how organizations operate. He shares why companies don’t have data problems but decision-making problems, and how AI can augment human creativity at scale.