Turn Generosity Into Your Greatest Business Advantage | Chris Anderson

Chris Anderson talks with Lewis Howes about generosity as a business advantage. Generous companies attract top talent and loyal customers, since the best engineers want to work for a cause. Examples include Tesla giving away its patents, Patagonia's environmental giving, Chobani giving shares to workers, a proposed People's Coke built from a published recipe, and the generosity stretch, a retreat asking what is the craziest thing a company could give away.