The Simple Math to Make Your First Million | Alex Hormozi

Alex Hormozi discusses scaling businesses to seven figures using first-principles sales math, breaking $1,000,000 into 1,000 sales of $1,000 (roughly three sales daily). Topics include six customer-acquisition channels, referrals, affiliates, warm outreach, cold outreach, content, paid ads, lifetime value calculations using a dog-walking business example, and overcoming launch fear through consistency and embracing early incompetence.