Unified Commerce with 5 New Digital's Michael Zakkour

The CPG Guys, Sri & PVSB, welcome to the podcast Michael Zakkour, the founder & CEO of 5 New Digital, a brand consultancy focused on enabling unified commerce across enterprises. He is also the author of "New Retail Born in China Going Global" and "China's Super Consumers." He's a expert in emerging commerce capabilities in China & APAC. Michael joins the CPG Guys to discuss these questions: Your experience in China goes deep and perhaps when digital was a phenomenon in the US. W...