The Power of Reviews - Part 1 with Crossmark’s Stephen G. Koven

The CPG Guys Sri & PVSB are joined in this 2 part episode by digital experience maven Steven G. Koven VP of Omnichannel & eCommerce at Crossmark. Most recently, Stephen was VP of Digital Experience at Hormel Foods and had previously worked at Henkel and The Clorox Company. Stephen speaks to how brands can leverage user-generated content like product ratings & reviews up and don the marketing funnel to drive commercial success. Questions Stephen addresses: My first question is: w...