The Amazon Dilemma

Is Amazon your DTC strategy? The CPG Guys co-hosts Sri Rajagopalan and Peter V.S. Bond explore how Covid19 has stressed the importance of having a well thought out omni channel eCommerce approach to retail. For most scaled brands, DTC has traditionally been off limits and Amazon has acted as a proxy. Find all our content at http://cpgguys.com Questions answered: DTC keeps coming back in the CPG industry as an essential need for manufacturers. Can you bust this myth or is it a reality?How h...