SVP of Walmart Connect Int'l & Sam's Club Connect's Rich Lehrfeld: Driving Brand Growth Through Full Funnel Unified Advertising

The CPG Guys are joined in this episode by Rich Lehrfeld, SVP and General Manager of Walmart Connect International and Sam's Club Connect, the retail media business units of Walmart. This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity. Follow Rich on LinkedIn at: https://www.linkedin.com/in/rich-lehrfeld-776b7786/ Follow Walmart Connect online at: https://www.walmartconnect.com/ Follow Sam's Club Connect online at: https://www.samsclubconnect.com/...