Marketplace Advertising with Pacvue's Melissa Burdick

The CPG Guys Sri & PVSB are joined in this episode by Melissa Burdick, co-founder & President of Pacvue, an enterprise marketplace digital advertising platform. Questions Melissa answers: From Amazon to Mars to founding Pacvue. Decompose this for our audience how this journey evolved.What is Pacvue’s niche and who are your customers/users? How can specific retailers benefit from Pacvue’s offerings?How important is eCommerce in a brand’s journey in 2021? Is it non-negotiable? Does thi...