Marketing Asset Management with Coca-Cola's John Mount

The CPG Guys, Sri and PVSB, are joined by John Mount, VP of Sports Marketing and Regional Assets at the Coca-Cola Company. Topics discuss include: Why move from sales to marketing?In 2018, he assumed responsibility for sports marketing and regional assets. What doe this role involve?How does his team ensure that the assets they manage are applied in engaging consumers either directly through Coca-Cola’s marketing or in partnership with your retail customers?How do you match the investments y...