Liquid Death's Benoit Vatere - Brand Disruption in the Agentic Age

The CPG Guys are joined in this episode by Benoit Vatere, Chief Media & Digital Commerce Officer at Liquid Death, one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. This episode was recorded in Las Vegas at the 2026 Groceryshop conference. Follow Benoit on LinkedIn at: https://www.linkedin.com/in/benoitvatere/ Follow Liquid Death online at: https://liquiddeath.com/ Benoit ans...