Instacart for CMOs with Kiri Masters & Stefan Jordev

The CPG Guys, Sri & PVSB, are joined in this episode by Kiri Masters & Stefan Jordev, co-authors of the new book "Instacart for CMOs" Kiri is the founder & CEO of Bobsled Marketing where Stefan works as Director of Marketplace Strategy & Insights. Kiri & Stefan answer these questions posed to him: What prompted you to pick Instacart and focus on them vs other retailers?What is an ideal surround sound brand focus on Instacart look like?Retail media - what are the ke...