Amazon 3P Marketplace

Sri Rajagopalan & Peter V.S. Bond explore the world of Amazon's 3P marketplace, discussing how brands should consider the various options for selling through this dominant eCommerce platform. Questions answered: Describe 3P marketplaces and why Amazon has it in the first place?What are the nuances between “Vendor Central” (1P) & 3P?What are the challenges of selling 1P versus selling 3P?Should scaled brands be on the 3P marketplace?What’s the best way to enter a 3P marketplace & ...