Alanna McDonald - GM, Mars Pet Nutrition & Today's Category Growth Models

The CPGGUYS are joined in this episode by NA GM for Mars Pet Nutrition - Alanna McDonald. With brands such as L'Oreal & Procter & Gamble in her background, we knew this would be a solid foundational discussion on ways to think through today's category shaping trends and opportunities. This episode was shot LIVE at New York City at their office. Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/ Find Alanna on Linke...