NYCFC CEO Brad Sims on Building a Stadium, Fixing MLS Rules & The League’s Future Growth

The Cooligans sit down with NYCFC CEO Brad Sims for a deep dive into the inner workings of MLS, from the decade-long journey to build a stadium in New York City to the league’s biggest challenges in attracting casual fans. Sims offers rare insight into why MLS may need to rethink its rules and structure to grow its audience, and shares his vision for what the future of the league could look like as it continues to evolve on and off the pitch.