TCF880: How to Stop Being a Deer in the Headlights

From The Contractor Fight with Tom Reber Tom Reber

This week, Tim and Derek explain how important it is to use multiple platforms for marketing your business. If you’re only advertising on one platform, you’re missing out on reaching a lot of potential customers. Just like a deer frozen in the face of oncoming headlights, your businesses can become paralyzed by focusing solely on one marketing channel. You need to spread your marketing across different places, like YouTube, Facebook, Instagram, TikTok, podcasts etc.

In this episode, they discuss:

Marketing strategies and the importance of expanding your marketing efforts
Different ways businesses can market themselves today
Disadvantages of focusing strictly on one marketing platform
Targeting your marketing for different generations and a wide range of customers
Tracking your marketing data and understanding your social media platforms

Resources:

💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/

💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap

== Join us in BATTLEGROUND ==

Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground

== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook

== Grab the Gear ==

https://gear.thecontractorfight.com/

== Find Us on Social Media ==

YouTube: https://www.youtube.com/c/TomReber

Instagram: https://thecontractorfight.com/ig

== Rate the Podcast ==

Help your fellow contractors find the podcast! Please leave a rating/review!

Apple Podcasts

Spotify

Mentioned in this episode:

Nail Your Numbers

Nail Your Numbers https://thecontractorfight.com/nail/