TCF633: The Sales Show - Likability

From The Contractor Fight with Tom Reber Tom Reber

Does being likable lead to more sales? Is likability overrated in sales? It certainly helps to be likable in order to make a sale, but is being likable enough to close the deal? Tom, Steve, and Derek discuss the role likability plays in making a sale and why likability is overrated in sales.

In this episode, we talk about…

What being a likable salesperson means
Some examples of when customers cancel a deal due to an unlikable salesperson
Characteristics that make a salesperson likable.
How being likable helps you in getting hired
Instances when Tom, Steve and Derek were told they were likable but didn't get the job
Likability versus your knowledge
Some selling tips and advice

Resources:

This episode is sponsored by Andersen, manufacturer of the iconic 400 Series Windows: https://andersenwindows.com/

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