TCF624: Contractor Q&A: “How to create a great company culture and maintain it?”

Sunny and Tom answer your questions about generating leads without social media, priorities for a company with less than 1.5 million in revenue, and how to build a great company culture and maintain it.

Question1: How to generate leads effectively without social media?

• Have a good website that answers all your customers' questions and talks about pricing etc
• Produce a lot of relevant and search engine-friendly content
• Develop relationships with local influencers
• Put yourself in front of people — pound the phones and the pavement

Question 2: What are the most important priorities for a company with revenues under 1.5 million?

• Do a great job on every single project regardless of how much money you're making
• The capital that you need to build your business is happy customers - they'll refer you, give reviews, etc

Question 3: How do you build a great culture and keep it alive once you've created it?

• Have a clear vision of how you want to show up in the world as a company
• Set the standard, and be the example for others to follow
• Communicate the core values of the company to your team
• Be firm but fair
• Reward the behavior you want more of

Resources:

Submit your questions to [email protected] with the subject “Podcast” and Tom and Dan will try to answer them on an upcoming show.

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