Key Takeaways: Deal Flow Framework (DEAL): Discover: Uncover opportunities before they hit the market Engage: Build relationships with brokers, owners, and key players Activate: Create systems to track and follow up on leads Leverage: Use your network and track record to scale Three Main Reasons Investors Struggle to Find Deals: Being passive instead of actively seeking opportunities Weak broker relationships Lack of consistent follow-up system Commercial Real Estate Insights: Best deals rarely appear on public listings Relationships are crucial in finding opportunities Proactive approach is key (direct outreach, networking, calling owners) Treat deal finding as an ongoing process, not a one-time effort Practical Advice: Spend 30 minutes weekly working on your deal pipeline Build relationship equity with brokers Use a CRM or spreadsheet to track leads Consistently follow up with contacts Attend networking events and broker meetings