Brand Loyalty - The After Show

What drives brand loyalty? Does price factor into it or is it something else? Why are consumers loyal to a brand? The Cigar Authority is a member of the United Podcast Network and is recorded live in front of a studio audience at Studio 21 Podcast Cafe upstairs at Two Guys Smoke Shop in Salem, NH and as always you can find many of the cigars we discuss at https://www.2GuysCigars.com/.