Send us a text What does it take to build a pizza empire in one of the world’s most competitive food cities?In this live edition of the Chef JKP Podcast, host James Knight-Paccheco sits down with Michele and Bill Johnson - the powerhouse duo behind Pitfire Pizza - for a no-filter conversation about passion, perseverance, and the pursuit of the perfect slice.🎙️ Live from Time Out Market Dubai, they share the story behind one of Dubai’s most beloved pizza joints - from humble beginnings and family baking memories to scaling a brand known for quality, consistency, and fire.You’ll hear:🍕 How Bill perfected his dough recipe over years🍕 The secrets to managing quality across multiple branches🍕 What makes a truly great pizza (it’s not just ingredients)🍕 Tips for anyone dreaming of launching their own food brand00:00 Introduction01:13 The Joy of Pizza: Pitfire's Mission02:14 Meet the Legends: Michele and Bill Johnson03:43 Bill's Pizza Journey08:20 Opening Pitfire Pizza11:01 From JLT to Time Out Market14:17 Maintaining Quality Across Branches16:52 Centralizing Dough Production: Pros and Cons17:29 Training, Technique & Team Culture18:24 Branding, Artistry & the Brotherhood of Pizza19:10 Managing a Large Team in Dubai22:05 Pizza Ovens and Baking Techniques23:28 Signature Pizzas at Pitfire24:56 Quick Fire Questions28:01 Future Plans and Advice for RestaurateursFollow Pitfire Pizza on Instagram: https://www.instagram.com/pitfirepizzabakersThis season of the Chef JKP Podcast is proudly brought to you by Time Out Market Dubai.🎙️ You support the show by leaving a rating on Spotify or Apple Podcasts!Food is memories. Enjoy the episode! 🍴Learn more about your ad choices. Visit megaphone.fm/adchoices Support the show Follow The Chef JKP Podcast on Instagram HERE
