Marketing Owns Employer Brand

Who should own the employer brand? HR? Talent Acquisition? or maybe, oh I don't know... MARKETING!?!? Brandon Linn oversees employer brand marketing and social media while reporting to Marketing. It's a refreshing look at the past, present, and future of the EB profession, with a sobering perspective on how to sell marketing on recruiting, and vice versa. Enjoy this exclusive brought to you by the mad A.I. parsing and matching skills of Sovren.