Celebrating the Birth Place of Earth Day with 'Into the Outdoors'

Earth Day is this week and Wisconsinites have a lot to celebrate as our state holds claim to being the birth place of this holiday and a movement to being more sustainable and environmentally friendly. Today we sat down with the co-creator of one of our sister brands, Mark McNease, to discuss ‘Into the Outdoors’, his work on Sesame Street, the history of Earth Day and Senator Gaylord Nelson. Plus, we give you 8 ways to celebrate Earth Day this week and honor our beautiful Wisconsin land!