017 EXPAND YOUR BRAND: Wickedly Powerful Archetypes

Did you know Coca-Cola’s brand archetype is the Innocent? Are you aware Pepsi’s is The Jester? Apple’s is the Outlaw, Tom Hanks is The Innocent, Jack Nicholson’s is the Outlaw, Taylor Swift’s is The Innocent. What’s your personal archetype? What’s your artist brand archetype because it’s entirely possible they may be different. Brands become more successful when they clearly choose, communicate and stick to an archetype. When brands switch, they almost ALWAYS lose marketshare. Learn a quick overview of the 12 archetypes in this episode and some great resources that will help you dig more deeply into discovering your brand archetype. PS: This level of marketing is what gives an artist the ability to clearly communicate their power as an artist to consumers. If your art/music is competitive but you’re struggling trying to grow your audience, then a personal one-on-one consultation is the solution that create IMMEDIATE results. Schedule a consultation today and see immediate results tomorrow. email us at [email protected] and put CONSULTATION in the subject line. Learn more about your ad choices. Visit megaphone.fm/adchoices