The Buyerside Chat

Wholesale strategy and Faire growth for product-based brand founders — from former corporate and independent retail buyer Kristin Fisher, with 18+ years buying for Urban Outfitters, nationwide retailers, and her own multi-six figure gift shop. Get buyer-backed strategies to grow your wholesale business, master the Faire platform, pitch retailers with confidence, and build a profitable product brand on your terms. Whether you're building your wholesale foundation or scaling your Faire presence to the next level, every episode gives you direct access to how retail buyers actually think — and what they're looking for when they decide which brands to stock. Topics include: wholesale strategy, Faire platform mastery, retail buyer psychology, pitching indie retailers, product assortment strategy, pricing for profitability, and the mindset shifts that separate scaling brands from stuck ones.