The Business of Housing

Headlines are noise. Data is signal. The Business of Housing is the audio companion to HousingMarket. Produced by 25-year cycle veteran Lance Sonka, we map the structural physics and supply mechanics of real estate. We deconstruct builder margin decay, the resale lock-in effect, and failing 1099 networks. No retail advice or market-timing fluff—just unvarnished field intelligence on transaction velocity, PropTech, and building the Fastlane. Unlocking supply. Accelerating liquidity.