The Built To Scale Podcast

The Built To Scale Podcast: Direct Response Marketing, Paid Media, and Scaling Strategies for Ecommerce Brands Everyone talks about scale. Almost nobody explains how it actually happens. The Built To Scale Podcast exists to close that gap. ========================= About the Podcast Hosted by Shmuel Herschberg, CMO of Built To Scale and founder of Shyn Media, the show sits down with top marketing leaders, media buyers, and DTC operators to break down exactly what drives scalable growth: paid media strategy (Meta, Google, YouTube), creative testing and production systems, funnel optimization, conversion rate strategy, email and lifecycle marketing, and the operational systems behind brands doing real revenue. No theory, no recycled tactics. Just specifics from people who've built and scaled ecommerce and direct response brands themselves. Each episode is built for founders, CMOs, media buyers, and digit