Make money with brand licensing with expert Stu Seltzer. In this episode, Stu Seltzer, author of 'Brand Licensing for Dummies,' discusses the fundamentals of brand licensing and its importance. Find the book on Amazon at: https://amzn.to/438V6qL As a seasoned NYU professor and the founder of Seltzer Licensing Group, Stu explains how licensing can expand brand value and boost revenue. He shares insights into licensing deals, key considerations, and the potential for small to large companies to benefit from brand partnerships. Stu highlights the psychological appeal of branded products and the rising trend of experiential and digital product licensing. He also provides guidance on building a sustainable competitive advantage through strategic brand associations. Connect with Stu on LinkedIn at: https://www.linkedin.com/in/stuseltzer 00:00 Introduction to Stu Seltzer and Brand Licensing 01:24 Understanding Brand Licensing 06:06 Trademark Licensing Explained 07:59 Licensing Strategies and Examples 11:15 Financial Aspects of Licensing Deals 15:29 The Role of Licensing Agencies 18:34 Psychology Behind Brand Loyalty 20:44 Is Your Brand Ready for Licensing? 26:07 Tips for Enhancing Your Product with Licensing 34:28 The Power of Brand Associations 36:05 Final Thoughts and Key Takeaways This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter
