Pivoting

Can a sudden change in direction save a new company? Evan Davis and his guests hear stories about the start-up's nightmare: the original product is not selling, and cash is running out. Can changing focus - with a new service or product - pluck success from the jaws of doom? Speaking to entrepreneurs and experts, he learns about how in a range of sectors, from sanitary products to event ticketing, the key is to shift while staying true to the original vision. Guests: Celia Pool, cofounder DAME Edmund Glover and Nick Stone, FIXR Ramdane Mir, cofounder Cobbleweb