Burger Battles

The British love fast food. Each year we munch our way through thirty billion pounds worth. On The Bottom Line this week Evan Davis and guests discuss the burgeoning burger market. There are new challengers to the traditional big boys, like Five Guys, who claim to offer better quality burgers and a "casual dining experience." Whilst one old famous brand from the 1970s, Wimpy, is attempting to make a come-back with re-branded restaurants and menu. But what's the recipe for success in this already over-crowded market?

Guests: John Eckbert, Managing Director of Five Guys; Bruce Layzell, Managing Executive of International Markets at Famous Brands (the South African company who own Wimpy and Steers) And Martin Breeden, Regional Director of Intu, who own some of Britain's biggest shopping centres.

Producer: Jim Frank.