408. How Maria Hatzistefanis, Founder of Rodial, Built a 9 Figure Viral Skincare Brand from Scratch

Sit down with Natalie and Maria Hatzistefanis - bestselling author + founder of Rodial - to talk building a viral brand, influencer marketing, motherhood, and all things business growth. Maria shares the full behind-the-scenes stories of how she collaborated with Kylie Jenner, getting her products in the Oscars goodie bags, writing her three books, and the most pivotal moments in her business. If you’re a current or aspiring entrepreneur, this episode will inspire you to go all in. TIMESTAMPS 0:00 - Introduction + Meet Maria 1:20 - Maria’s Background 3:30 - Early Days of Starting a Skincare Brand 10:15 - Maria’s Viral Product 16:25 - Influencer Marketing 21:50 - Big Moments In Business 24:25 - Almost Going Bankrupt 32:30 - Motherhood 40:15 - Writing 3 Books 46:50 - Working With A Spouse + Prioritizing Your Marriage 53:00 - Living A Full Life 58:40 - Maria’s Morning + Skincare Routine 01:07:00 - Top 3 Product Recommendations RESOURCES + LINKS Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Get Our Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997) FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Maria Hatzistefanis: @mrsrodial