204. How To Take The Leap of Starting a Business with Lori Harder

Building a business can seem glamorous to the outside world, but the reality can be filled with loss, loneliness and times when you just want to give up. But you don’t have to go through it alone. So how do you push through when your inner voice is not your biggest cheerleader? What do you do when everything keeps going wrong? You flip the script and use your struggles to your advantage. This week's guest, serial entrepreneur Lori Harder, is here to push you in the right direction. In this episode, she reveals how to turn your struggles into strengths by calling on your community for support. Plus, Lori reflects on the obstacles she overcame to launch her female-funded rosé wine spritz brand, Lite Pink, and shares how she uses fear as fuel to keep getting up whenever she gets knocked down. If you've ever wanted to quit your own business, this conversation will flip your perspective. Listen now! Highlights: Why your community is the #1 indicator of your business’s success. How to turn your niche idea into a fully-fledged product business. What you can do right now to find your business support system + why it matters. The ONE thing that helped Lori overcome her fear of numbers + build confidence as a business owner. The pitfalls of a product-based business + how to avoid them. Why investing in female-founded companies is one of the BEST choices you can make. Links: Your Ultimate Roadmap To Making Six Figures In 2022 Litepink.com Earn Your Happy: BossBabe Mentality for the Win – With Danielle Canty Follow: BossBabe: @bossbabe.inc Danielle Canty: @daniellecanty Lori Harder: @loriharder + @drinklitepink Natalie Ellis: @iamnatalie