In this episode of The Bitcoin Business Podcast , Brandon Karpeles sits down with Boaz Viga , founder of DE & Media, a Bitcoin-first marketing agency based in Barcelona. Boaz shares his journey from working at McCann , one of the largest ad agencies in the world, to creating a business that operates fully on a Bitcoin standard. His agency invoices clients in sats, keeps Bitcoin on its balance sheet, and practices radical honesty —ditching the inflated contracts and smoke-and-mirrors common in fiat marketing. They dig into: Why traditional marketing is broken by fiat incentives How DE & Media aligns with Bitcoin values of transparency and responsibility The parallels between broken healthcare systems and broken marketing systems Why independent doctors in the U.S. need Bitcoin and honest marketing to survive How personal responsibility—financial, business, and health—sits at the core of Bitcoin adoption This episode goes deep into what it means to build with integrity in a Bitcoin world. Demian Media: https://www.demian.media/ https://www.bvilallonga.com/ Bitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite , you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today. Go here: Sovreign.io/resources Go here: Sovreign.io/contact Connect with Brandon: LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/ Nostr: @plebiAnon Connect with Sovreign LinkedIn: https://www.linkedin.com/company/officialsovreign X: @sovreignX www.btcindc.com Promo: Soeverign https://denver.space/bitcoin_financial_summit promo: Sovreign Sponsor: Bitcoin WellWant Free Bitcoin Resources?Interested in a free 30-minute consultation to discuss Bitcoin in your business?
