Online shopping has become a nightmare of drop-shipped trash, censorship, and endless scrolling through sponsored junk. In this episode, Brandon Karpeles sits down with Eric FJ , founder of Conduit and a key builder in the decentralized marketplace movement on Nostr. Eric explains why the "Legacy" models of Amazon and Shopify are failing consumers and merchants alike, and how NIP-99 is building a permissionless, high-quality alternative. He breaks down: What NIP-99 is and how it acts as "Craigslist with superpowers" Why Amazon is a "honeypot" for censorship and low-quality goods The concept of "Skin in the Game" for shoppers and why returns culture is unsustainable How Conduit and other marketplaces (Plebeian, Shopstr) are achieving interoperability Why he refuses to launch products before they are "real" The "High Velocity Trash Economy" vs. high-quality sovereign goods (feat. Oshi Butter & Soap Miner) Why Nostr provides the social layer that Bitcoin was missing The "Judo Strategy": How to align with anti-monopolists and environmentalists instead of just "burning it all down" The massive challenge of decentralized logistics and shipping Why "Zombie Companies" like OpenAI are being kept alive by the money printer This episode is a blueprint for how we move from passive consumerism to active, sovereign trade—and why buying better products is the ultimate red pill. Connect with Eric & Conduit Conduit: https://conduit.market Eric on Nostr: [Check Conduit.market for pubkey] Sponsor: Bitcoin Well Bitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today. Want Free Bitcoin Resources? Go here: Sovreign.io/resources Interested in a free 30-minute consultation to discuss Bitcoin in your business? Go here: Sovreign.io/contact Connect with Brandon: LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/ Nostr: @plebiAnon Connect with Sovreign LinkedIn: https://www.linkedin.com/company/officialsovreign X: @sovreignX
