Bitcoin isn’t just a hedge anymore—it’s becoming a foundational tool for businesses trying to survive inflation, rising costs, and a broken monetary system. In this episode, Brandon Karpeles sits down with Stephen Cole , long-time Bitcoiner, investor, community builder, and now co-founder & CEO of Castle , a Bitcoin treasury platform built specifically for businesses. Stephen brings decades of experience across Silicon Valley, startups, and Bitcoin. He breaks down: How he went from Silicon Valley engineer to Bitcoin educator and venture investor Why businesses are suffering under the current monetary system Why merchant adoption has been painfully hard for a decade Why store of value first is the correct Bitcoin adoption sequence How Castle lets businesses automatically convert a percentage of revenue into Bitcoin Why small businesses are being crushed—and how Bitcoin levels the playing field The connection between Bitcoin, inflation, U.S. manufacturing, and American prosperity Why Bitcoin is actually more American than the modern U.S. dollar What early Bitcoin adoption looked like in 2013—and why business adoption in 2025 feels the same way How companies from restaurants to law firms are already quietly stacking sats through Castle This episode is a deep, practical, and philosophical discussion about broken money, American industry, long-term business health, and why Bitcoin is rapidly shifting from “weird fringe idea” to “standard treasury practice.” Castle is building one of the most important tools in the Bitcoin business ecosystem—and Stephen explains exactly why. Connect with Stephen & Castle Castle: https://savewithcastle.com Stephen on X: https://twitter.com/sthenc Bitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite , you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today. Go here: Sovreign.io/resources Go here: Sovreign.io/contact Connect with Brandon: LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/ Nostr: @plebiAnon Connect with Sovreign LinkedIn: https://www.linkedin.com/company/officialsovreign X: @sovreignX Sponsor: Bitcoin WellWant Free Bitcoin Resources?Interested in a free 30-minute consultation to discuss Bitcoin in your business?
