In this episode of The Bitcoin Business Podcast , host Brandon Karpeles sits down with Gonzalo , an Argentinian chef, restaurateur, and new team member at Sovreign. His story is a testament to what it means to opt out —of inflation, financial instability, and fiat decay. Gonzalo shares: What it’s like running a restaurant in Argentina during 250% annual inflation Why he put Bitcoin on the balance sheet—and how that decision saved the business The cultural understanding of hard money in Argentina vs the West His journey from chef to Bitcoiner, and now Bitcoin consultant The real-world implications of using Bitcoin for business treasury and payments How he’s onboarding vendors, clients, and event customers to Bitcoin Why stablecoins dominate in Latin America, and how that helps Bitcoin adoption He also talks about using his Buenos Aires restaurant to host meetups and onboard locals to Bitcoin—creating a real-world hub for education, food, and financial sovereignty. This is a powerful conversation about building something meaningful in the face of monetary chaos—and how Bitcoin gives you the tools to do it. Find his restaurant on Instagram: https://instagram.com/lapero.ba Bitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite , you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today. Go here: Sovreign.io/resources Go here: Sovreign.io/contact Connect with Brandon: LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/ Nostr: @plebiAnon Connect with Sovreign LinkedIn: https://www.linkedin.com/company/officialsovreign X: @sovreignX Sponsor: Bitcoin WellWant Free Bitcoin Resources?Interested in a free 30-minute consultation to discuss Bitcoin in your business?
