The Rise, fall, and resurrection of the coolest athleisure brand of the 20-teens, Outdoor Voices. No one does things like Ty Haney - She’s the Anna Wintour of Athleisure, creating the Nike-devouring apparel brand Outdoor Voices after art school. Her super power is harnessing community, which brought OV a $100M valuation. In 2020, Ty was pushed out of the very brand she created by the investors whom she trusted - But 5 years later, she’s back leading OV’s resurgence. Plus, she’s running 2 other companies: TYB (a community rewards tech platform) and Joggy (a plant-based energy drink). On today’s pod, Ty tells you and us all about… Nick & Jack giving OV a free ad on their newsletter in 2016 “Recreation” as OV’s “ownable term” Pro tip: Use your college email address Her 4-Step Formula for Building Community The ultimate “Financial Trick shot”: The Tote Bag What really happened with the Outdoor Voices breakup drama The call that brought her back to Outdoor Voices If the Direct-To-Consumer biz model has a future Why “horse girl” is the next fashion trend NEWSLETTER: https://tboypod.com/newsletter OUR 2ND SHOW: Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/ NEW LISTENERS Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6 GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS: Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypod YouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/ Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/ Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
