Ep. 386: Influencer Body Transformations

We talk a lot about what influencer are and are not obligated to share, and when someone goes through a big body transformation, should they tell their following how they got there? Of course nobody owes anything to anyone, but when you make a career out of sharing your life online, the rules change. People look to the influencers they follow for advice, and if you’re using your body to sell a product, we think you should be upfront about how you got where you are. Honesty and authenticity always win out.

An obligation to share your body changes? [4:03]

Selling requires honesty [7:48]

Is you brand based on honesty and integrity? [10:22]

Owning your choices gives you credibility [13:34]

People look to influencers for advice [17:02]

Giving something time to breathe before it’s shared [19:47]

Network marketing tactics [22:47]

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