Ep. 201: The Ethics of Buying Followers

You probably know how we feel about buying followers by now… We absolutely hate it. Sure, social proof is important when running an online business, but there are far more honest and effective ways to grow your following, if that’s what really matters to you. Honesty is always the best policy, especially when building trust with your audience, and purchasing followers, likes, and comments just isn’t it. We can tell, and it’s not a good look on you.

How a mastermind is like a sorority [3:21]

More followers creates social proof [5:32]

The integrity issue [8:09]

It’s all smoke and mirrors [12:54]

Do bought followers affect your bottom line? [15:18]

A merit-based follow [17:39]

You can buy any social proof you want [20:01]

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