JF 4086: How Service Providers Can Stand Out at Conferences ft. Spencer Carpenter

Richard McGirr interviews Spencer Carpenter, Best Ever CRE’s guest booker and founder of Outlier Audio, to workshop networking strategy for the Best Ever Conference. They dig into how to define an ideal client profile, sell outcome-based podcast campaigns instead of one-off bookings, and qualify prospects quickly so Spencer only offers high-touch strategy sessions to the right fits. Spencer and Richard also explore building simple but effective lead magnets and email drips, using click tracking to prioritize follow-ups, and reframing conference networking as pipeline-building instead of aimless small talk. Along the way, they touch on how LPs and operators alike can show up to conferences with a clear thesis, buy box, and intentional follow-up plan. Spencer CarpenterCurrent role: Founder, Outlier Audio Based in: Oxford, Pennsylvania Say hi to them at: https://www.outlieraudio.com/ | https://www.linkedin.com/in/spencercarpenter/ | https://www.instagram.com/spencercarpenter/?hl=en Alternative Fund IV is closing soon and SMK is giving Best Ever listeners exclusive access to their Founders’ Shares, typically offered only to early investors. Visit smkcap.com/bec to learn more and download the full fund summary. Join us at Best Ever Conference 2026! Find more info at: https://www.besteverconference.com/ Join the Best Ever Community The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria. Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Podcast production done by ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices