In this special three-part series of The Art Box, host MJ takes us home to Oregon for an intimate look at the stories, friendships, and creative spark that drive Petty Fever, the award-winning Tom Petty tribute band beloved across the Northwest and beyond. Through personal connections with the band and their families, MJ explores the music that shaped their lives, the heart behind their performances, and the shared passion that keeps classic rock alive for a new generation. Life Behind the Music goes deeper than the stage—into the people, places, and moments that make the music matter. In the opening episode of Life Behind The Music, host MJ reconnects with longtime friend and PNW native Craig Ostbo, a man whose rhythm bridges two worlds: boardrooms and backbeats. As CEO of Oh! Strategic Branding in Portland, Craig has spent more than three decades shaping the identities of some of the most trusted names in natural and sustainable foods while teaching, mentoring, and guiding the next generation of brand thinkers. But behind the strategy lies the drummer’s soul. Craig shares how his early passion for music never left him, leading to more than fifty performances a year with Petty Fever, the award-winning Tom Petty tribute band loved nationwide. In this heartfelt conversation, MJ and Craig explore the harmony between creativity and commerce, how rhythm informs leadership, and why the pulse of music still drives him—both on stage and in life. Learn more about Oh! Strategic Branding: https://www.ceohglobal.com/ Petty Fever: http://www.pettyfever.com
