Send us a text Why would a baseball stadium limit the number of $1 hot dogs per customer on Dollar Hot Dog Night? Find out as we work on this intriguing question posed by a curious high school student named HJ. Through the lens of transaction costs, we reveal how these promotional events are less about selling hot dogs and more about enhancing the overall (cheap!) game experience to attract new fans. Using a real-life example from a recent Mets game, we explore how such promotions can change the crowd dynamics, boost attendance, and ensure a positive atmosphere for everyone, even when things get a bit rowdy. And the TWEJ: A dad joke, because of course it is Three apple pie prices (for one pie!) Andy Anand $70 Publix $7.75 Joe’s Stone Crab $130 Samuel Bagg's book The Dispersion of Power (Oxford) If you have questions or comments, or want to suggest a future topic, email the show at
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