#171: DIYing Your Business: 5 Areas to Focus On When You're Just Starting Out

I love HGTV. It’s easy to get hooked watching JoJo and Chip Gaines on “Fixer Upper” transform an old ranch home into something SPECTACULAR (with shiplap of course!), and I’m always picking up little tips that I can DIY along the way. Because sometimes DIY is best. A professional web designer or developer isn't always the answer. And neither is a seasoned copywriter or Facebook ad consultant. Here’s the truth: You’re an entrepreneur. Which means, by nature, you’re a DIYer. In fact, you probably started your business because you knew you could do something better yourself. You’re likely great at wearing many hats—owner, marketer, writer, developer, etc. AND, you may have to do things yourself for awhile because you don’t have a big team or a big budget (yet!). I’m here to say, “You’re on the right track!” I think there are some things you just have to DIY, especially when you’re a rookie entrepreneur. In the long run, your business and your tribe will be better off for it. BUT, there aren’t enough hours in the day, week or month for you to do every single thing yourself. So these are the five things I believe are crucial for you to take on in the beginning: Website (Listen in at 4:40) Copywriting (Listen in at 11:05) Marketing (Listen in at 16:25) Facebook Ad Campaigns (Listen in at 21:16) Money (Listen in at 26:55) None of these might seem like small potatoes—and they’re not—but I’ve got some resources below to help ease the learning curve. Also, hang out with me until the end and I will answer the question that crosses every entrepreneur’s mind on this topic: How long do I need to keep doing these things myself? Let’s roll up our sleeves and get to work.