#165: How to Troubleshoot Your Biggest Webinar Challenges

There are a ton of moving parts in pulling off a successful webinar. The good news is, with so many variables, there’s a lot you can do to turn your webinar into a hit. You’ve just got to get really good at investigating what may have gone wrong. I’ve got you covered on how to do that in this week’s podcast. Even better is the freebie that goes along with it. If you’ve ever wished for a webinar checklist to keep you on track, consider it granted with Your Webinar Problem-Solving Toolkit, a series of checklists, organized by category, to help you zero in on trouble areas. Along with the deep dive I’m about to do on your toughest webinar challenges, I’m also talking about a strategy I’m using right now in my business. This is the first time I’ve shared it. You don’t want to miss this part because it basically shows you how to identify anything and everything that could go wrong in a webinar campaign or any other kind of marketing effort you’re doing. But before I get to that, I’m covering: Challenge #1: My Facebook ads aren’t getting traction! Get ready to hear a lot about targeting and retargeting. Challenge #2: My webinar registration page isn’t converting! You may need to refresh the look and feel with something simpler. Here’s an example of one of my reg pages that I talk about in the episode here. Challenge #3: My webinar isn’t converting! You don’t want to miss this part because this is where I share the thing I’ve never talked about before and it’s been a game-changer for my business. Here’s a bit of advice as you listen. Do NOT try and implement all of the things I tell you to right away. Just focus on ONE. Whether it’s tweaking an image in a Facebook ad or redesigning your registration page, you’re taking baby steps. Don’t forget to download the freebie, either after you’ve listened or before. OK, let’s go troubleshoot.