Listen here or watch video on YouTube: In this episode of The Alignment Show , I sit down with returning guest Jeff West, one of our “stars in alignment,” to talk about his newest book, The Hidden Heist , co-authored with Bill Cates. Jeff has built a reputation for crafting business parables, stories that don’t just explain principles but draw you in through characters and plot. The Hidden Heist may be his boldest yet: a personal finance parable set entirely during a bank robbery. With humor, tension, and unexpected twists, Jeff and Bill tackle the money myths that hold so many people hostage, while showing the habits that can change a financial future. We also dig into the craft of writing parables—how flawed characters, lived stories, and surprising turns make lessons stick more than any how-to guide could. Along the way, Jeff shares insights about co-authoring, weaving personal experience into fiction, and the unique role of storytelling in an age of AI. Whether you’re curious about money, storytelling, or simply living in closer alignment with your values, you’ll find both encouragement and practical wisdom here. You can hear audio versions of this podcast at Apple Podcasts , Spotify , Amazon podcasts , and Substack . Catch the show notes at DonnKing.com/97 . Resources mentioned in this episode include: * Our sponsor, Butterfly Copywriting. Check it out at https://DonnKing.com/Butterfly . * Donn King’s books. Find out about his latest and all his others at https://DonnKing.com/Books . * All about Jeff’s new book written along with Bill Cates at https://TheHiddenHeist.com . * A free resource from Bill Cates at https://TheOrdinaryMillionaire.com . Remember that we have moved our home over to our new site at TheAlignmentShow.com . We encourage you to subscribe there! If you get value from the show, consider supporting us through Buy Me a Coffee . You can make a one-time contribution or sign up for regular support. Your support helps me continue helping you and others, and thank you in advance! You can also subscribe on Substack for free OR upgrade to a paid subscription to receive the following bonus material for each episode: * The “Big Takeaway” * A bulleted summary of the episode * Practical tips from the episode * A quote to ponder * A topic index with timestamps Plus, Founding Members receive ebook copies of all my books as well as a sponsorship message on the podcast at least once a month. That’s our way for saying “thanks for the support!” Note: if you accidentally subscribe on ConfidenceCultivators.com (which used to host the show), I will comp you the equivalent subscription on King’s Chronicles, the new home of The Alignment Show. Get full access to The Confidence Cultivator at confidencecultivator.substack.com/subscribe
