From interviewing Middle Eastern dignitaries and riding the waves of international journalism, to revolutionizing how modern franchises share knowledge, Penny Hopkinson’s journey is nothing short of remarkable. In this wide-ranging conversation, Penny shares how she turned a love of words and systems into a career that reshaped an industry. Whether you're a writer, business leader, or someone exploring what it means to live with integrity and purpose, this episode offers real-world wisdom from someone who’s done just that, across borders, generations, and platforms. We also get a special live update from Penny about her upcoming Manual Magic AI tool, a knowledge-sharing SaaS that could change the way businesses capture and transfer know-how. You can catch video replays at the following links, or hear audio replays at Apple Podcasts , Spotify , Amazon podcasts , and Substack . * LinkedIn * YouTube * Facebook Resources shared in this episode include: * Penny’s Linktree leading to “all things Penny.” * She’ll post here when Manual Magic AI goes live * She talked about writing a memoir, too. Keep this bookmarked for updates! * Penny on LinkedIn * Hayley Mills info * About shorthand , including samples of systems * Penny’s book, Manual Magic (but remember she is offering access to her new Manual Magic AI through October 2025—keep an eye on her Linktree for when that goes live) * Our new sponsor, Val Rosken Tews at Butterfly Copywriting * Our sponsor, Saleswise Live * Our sponsor, Donn’s books (the new book, Creating While Caring , will be coming out soon and will be linked here). Share, like, and subscribe! Remember that we have moved our home over to our new site at TheAlignmentShow.com . We encourage you to subscribe there! If you get value from the show, consider supporting us through Buy Me a Coffee . You can make a one-time contribution or sign up for regular support. Your support helps me continue helping you and others, and thank you in advance! You can also subscribe on Substack for free OR upgrade to a paid subscription to receive the following bonus material for each episode: * The “Big Takeaway” * A bulleted summary of the episode * Practical tips from the episode * A quote to ponder * A topic index with timestamps Plus, Founding Members receive ebook copies of all my books as well as a sponsorship message on the podcast at least once a month. That’s our way for saying “thanks for the support!” Note: if you subscribe here on Confidence Cultivator, I will comp you the equivalent subscription on King’s Chronicles, the new home of The Alignment Show. Get full access to The Confidence Cultivator at confidencecultivator.substack.com/subscribe
