Study Finds 370% ROI for Enterprise Generative AI

From The AI Daily Brief: Artificial Intelligence News and Analysis Nathaniel Whittemore

A new study by IDC, commissioned by Microsoft, reveals generative AI delivers an average ROI of 370% in enterprise settings, with AI leaders achieving over 10x returns. Key findings show productivity use cases dominate current AI applications, but a shift toward revenue generation and industry-specific use cases is emerging. Despite these promising returns, lacking employee skills remains the top barrier to wider adoption.

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