Your Product Launch Could Crash the Moment It Goes Live — Here's How to Make Sure It Doesn't

You spent months preparing. The marketing is perfect. The product is ready. And the moment you go live the site bogs down, the queue becomes chaos, and the customers who were most excited are the first ones to give up and leave. Michael Dodsworth is the founder and CEO of Fanfare — the technology behind some of the highest-stakes product releases and live event ticket sales in the world — and what he shares about the specific hidden pitfalls that turn launch day triumph into disaster, why standard ecommerce infrastructure was never built for the concentrated demand of a blockbuster release, and the technical and strategic decisions that turn chaos into instant sell-outs will give you the most practically specific and immediately applicable launch strategy framework you have encountered. Your best launch day is only as good as the infrastructure behind it. This episode makes sure you have built the right one. Drawing on decades of engineering launches for top footwear and retail brands, Michael reveals: Why websites crash How bots scoop inventory The unfortunate issue of fans getting shut out from the purchase How Fanfare’s data-driven virtual-queue and anti-scalping platform turns launch-day chaos into seamless sell-outs.  From real-world case studies to actionable tips on demand forecasting, bot protection, and customer experience, this episode equips marketers, e-commerce leads, and event pros with the tools to launch smarter and sell out faster. 🔗 Ready to master your next hype drop? Visit  to learn more 📲 Follow @getfanfare on and connect on [Fanfare.io] for deeper insights and helpful updates. Get Fanfare’s 5 Step Hype Drop Playbook with our proven success formula and make your next launch unforgettable at . SKIMS sold $1 million of product in 60 seconds. That’s not magic; it’s methodology. See how they did it at . Ever wonder what it’s really like inside a launch day meltdown? Fanfare broke down the chaos of the infamous Taylor Swift and Nintendo Switch 2 release to show you what fails and why—get the inside story at . 👉 Love insightful and life-changing interviews? Tap Follow now so you never miss an inspiring episode of The Advisor with Stacey Chillemi. Become a supporter of this podcast: . Follow The Advisor with Stacey Chillemi for weekly episodes on mindset, wellness, spirituality, and business growth—without burnout. Newsletter & resources: https://substack.com/@staceychillemi Watch & connect: • • Be a guest/sponsor: [email protected] • or Disclaimer: Educational only; not medical, mental-health, or legal advice. © The Advisor with Stacey... Learn more about your ad choices. Visit megaphone.fm/adchoices