Your Brand Is Not Your Logo — Maggie Bergin on What Actually Makes Emerging Brands Stand Out and Win Clients

Most emerging brands look the same. Same language, same promises, same forgettable positioning that blends into every other option in the market. Maggie Bergin built Be Understood Branding in Chicago around solving exactly that problem, and she joins Stacey Chillemi to talk about what a brand strategy that actually works looks like from the inside out. What she shares about how to forge genuine connections with the clients you most want to serve, why trying to appeal to everyone is the fastest way to stand out to no one, and the specific strategic moves that help emerging brands build something distinct enough to be remembered and irresistible enough to be chosen will give you a clear picture of where most brand-building efforts go wrong and what to do instead. Your competitors are not beating you because they have a better product. In most cases they are beating you because they have a clearer brand. This episode is about closing that gap. Website: Sponsored By: Happy Wellness Expo - Over 100 National and Local Exhibitors Top Quality Products and Services For Your Health and Well-Being! Saturday, March 23rd, 2024 - 10 AM - 7 PM Website: https://happywellnessexpo.com Call: 973-420-2333 Become a supporter of this podcast: https://www.spreaker.com/podcast/the-advisor-with-stacey-chillemi--5670856/support. Follow The Advisor with Stacey Chillemi for weekly episodes on mindset, wellness, spirituality, and business growth—without burnout. Newsletter & resources: https://substack.com/@staceychillemi Watch & connect: • • Be a guest/sponsor: [email protected] • or Disclaimer: Educational only; not medical, mental-health, or legal advice. © The Advisor with Stacey Chillemi. All rights reserved. Learn more about your ad choices. Visit megaphone.fm/adchoices