Karla Lewis , an executive sales and leadership coach and Partner with Southwestern Consulting , and Steve Frody, co-founder of City2Shore Real Estate , share the value of hiring the right assistants and what to look for when doing so, identifying your ideal client, aligning your business and team behind a shared creed (and how to create one), and why remaining coachable is an essential skill. Mentioned in this episode: This episode is brought to you by Southwestern Coaching. Southwestern Coaching